Ask your business data anything.

Just type a question. Get a real answer. In seconds.

Tugger® connects your business systems, Xero, HubSpot, Simpro® and more, into one secure data warehouse. Then AI Insights lets you ask questions in natural language, across all your systems at once, and get answers backed by your real data. No SQL. No dashboards. No waiting.

Compatible with
Anthropic Claude OpenAI ChatGPT Google Gemini + more
What if you could ask your business data anything?

Just ask. Your data's got the answers.

No SQL. No Excel exports. No waiting for a report to be built. Ask questions across all your connected systems in one conversation.

Simpro Xero

"Show me our top Simpro customers by jobs completed, and flag any with overdue invoices in Xero."

HubSpot Xero

"Which HubSpot deals closed last quarter, and what's the actual revenue showing in Xero?"

Simpro

"What's our quote-to-job conversion rate by salesperson?"

Simpro Xero

"Which jobs went over budget last month, and what's the impact on our Xero P&L?"

Two powerful ways to use your data

One warehouse. Endless answers.

Connect your systems once. Everything flows into your Tugger warehouse. Clean, structured, always up to date. Use it however suits you.

AI Insights chat interface

Ask with AI Insights

Type a question. Get an answer. No dashboards, no formulas, no waiting for someone to build a report.

Simpro

"Which jobs made money last month?"

HubSpot Xero

"What's my quote conversion rate by salesperson?"

Simpro

"Show me technician utilisation for this week."

Discover AI Insights

Analyse in Power BI

Sometimes you need a quick answer. Sometimes you need a dashboard the whole team watches all year. Power BI is where Tugger's data becomes the reports your business runs on - fully visual, always current, shaped exactly how your team needs to see it.

  • Plugs straight into Power BI - no custom connectors required
  • Build dashboards that combine every connected system
  • Refresh automatically - no manual exports, ever
  • Share with stakeholders, embed in Teams, schedule by email
Book a Demo

Reasons to tug

Built to make your data work harder.

Zero maintenance

Zero maintenance

We handle API integrations so you don't have to. One less thing on your plate.

Locked down tight

Locked down tight

ISO 27001 certified. Your data stays yours - never shared, never exposed.

No faff

No faff

No coding, no config, no spreadsheet archaeology. Just connect and go.

Always fresh

Always fresh

Your warehouse updates automatically. Ask a question, get today's numbers - not last week's.

No surprises

No surprises

No hidden fees, no contracts, no shock invoices. Storage is included.

Answers in seconds

Answers in seconds

Not hours. Not "I'll build that report next week." Now.

Customer Success Stories

Real businesses. Real results.

Tugger customers are already seeing the difference using the tools they rely on every day. And with new connectors added all the time, there's always more to explore.

Tropical Marine Centre deliver outstanding customer service with the help of Tugger’s HubSpot connector

See how Tropical Marine Centre, a leading supplier of sustainable marine life, enhanced customer service with our HubSpot connector to link HubSpot to Power BI.

Read Story

Feeling supported with stronger business reporting

GridTec improved business reporting by integrating Tugger with Simpro®. The solution has enabled automated, clear data extraction, transforming insights into actionable decisions. Enhanced support and flexibility has made Tugger an essential tool for their operations.

Read Story

Three simple steps.

Connect your data

Connect your data

Link up HubSpot, Xero, Simpro, Harvest and more in a few clicks.

Enable AI insights

Enable AI insights

Switch on Claude, ChatGPT or Gemini to query your warehouse.

Ask away

Ask away

Type a question in natural language. Get the answer in seconds.

Pricing that grows with you.

No contracts. No surprises. Cancel anytime.

From £125 per month

Includes data warehouse, connectors and AI Insights.

Our Partners

Would you like your platform integrated with Tugger?

If your customers use Tugger, they'll want yours in the mix too. Learn more →

Your data's ready. Are you?

Start asking questions your business data has been waiting to answer.

No SQL. No dashboards. Just ask.

More Reasons to Choose Tugger®

Don't just take our word for it.

Before Tugger, our reporting was fragmented. Our data lacked clarity. Tugger changed all of that, giving us unified, visually engaging reports across all areas of our business, making data insights much easier to understand and act on.
Gary Moorhouse
Commercial Director
Thompsons Group
We used to struggle with the time it took to manually refresh many clients' reports each month, where small errors could derail the process. Tugger has completely streamlined this, automating updates and allowing our staff to access reports daily. It’s been a game-changer for our team and our clients.
Sam King
Head of Xero and Xero Education
Thorne Widgery
I want to commend Tugger's team for being a credit to the company. Every person I've interacted with has been knowledgeable, friendly, and incredibly helpful. I've felt well supported and looked after throughout the entire process. Well done!
Josie Lawton
Finance & BI Analyst
Make.Contact
I've never encountered something as user-friendly as Tugger – a simple flip of the switch, and it's up and running. I was genuinely impressed. With standard reporting templates right from the start, I gained instant visibility into our individual companies and entities. To be honest, it was quite remarkable.
Matthew Hughes
Chief Information Officer
UDL Group
Tugger has revealed data that has given us brand new ideas around the ways in which we can deliver our service to our customers. If you want somebody to work with to grow your business, you definitely need to work with Tugger
Jeff Smith
Partner & Director of Digital Disruption
Envirotech Group
It’s a simple set-up for getting your data and being able to report straight away. Even if you’ve got no Power BI knowledge.
Damian Winstone
Commercial Business Partner
ARH Group Ltd
With Tugger, reporting has become straightforward and remarkably clear, making it easy for us to get what we need.
Dean Kahl
Marketing and Systems Manager
TAG Catering Equipment UK