The Tugger® brand.
Everything you need to use our name, logo and header images, along with the few rules that come with them. If something’s missing, just ask.
Logos
Use the SVG wherever the format allows. It stays sharp at any size. PNGs are also available at 250, 500, 1000, 2000 and 4000 pixels wide in the full download, and there’s a CMYK EPS of the primary logo for print.
Header images
Ready-made headers for articles, newsletters, publications and social profiles. Pick the size that matches where it’s going rather than cropping one to fit.
- 1920 × 1080 Wide. Video channel art and large article banners PNG, wide header, 1920 by 1080
- 1584 × 396 Strip. Profile banners on professional networks PNG, strip header, 1584 by 396
- 1200 × 630 Link preview. What shows when a page is shared PNG, link preview header, 1200 by 630
- 1200 × 400 Email. Newsletter and campaign headers PNG, email header, 1200 by 400
- 851 × 315 Cover. Social profile covers PNG, cover header, 851 by 315
Use them as they are. Don’t add your own text or logo over the top, don’t crop them, and don’t recolour them. If you need a different size, or one with your own logo on it, ask and we’ll make it.
Colour
Main colours
Highlight
Backgrounds
Charts and diagrams
Click any swatch to copy the hex.
Type
Source Sans Pro
We use Source Sans Pro, regular and bold. It’s free from Adobe and Google Fonts. In Adobe Photoshop, use Source Sans Variable.
A few rules
The short version, and it covers most situations.
- Use the files as supplied. Don’t recreate, redraw or screenshot the logo
- Don’t stretch, recolour, rotate or add effects
- Keep the arrow and the data dashes. They’re part of the logo
- Give it room to breathe. Don’t let your own logo, text or the page edge crowd it
- Minimum 120px wide on screen, 30mm in print. Below that, use the T mark
- Don’t lock it up with your own logo as one mark. Side by side, with space between
- Don’t use it in a way that suggests we’ve endorsed something we haven’t
- Don’t use our marks as, or as part of, your own business name, logo, product name, app name or domain
- Don’t use them in a way that suggests you are Tugger, or part of Tugger, or authorised to act for us
- Don’t register them, or anything confusingly similar, as a trade mark, domain or social account in any country
- Don’t put them on merchandise or anything offered for sale
- Don’t use them in anything unlawful or misleading, or in a way likely to damage our reputation
These guidelines are the terms on which we make our marks available. If you’re a Tugger partner, your agreement also applies. We can ask you to stop using our marks at any time, and we’d expect you to.
How to describe us
Copy either of these as they are. If you’re a Tugger partner, your agreement asks you to describe us consistently with material we’ve published. This is that material.
Tugger® brings data from the business systems you already run into one place, and lets you ask questions of it in natural language using AI assistants like Claude.
Tugger® is a UK-based data platform that connects a growing library of business systems into a single database for each customer. From there, teams can ask questions of their data in natural language using AI assistants like Claude, ChatGPT and Gemini, or build reports in Power BI and Tableau. Tugger is ISO 27001 certified.
Four things to get right. Our data refreshes on a schedule so it isn’t live. Don’t promise a connector we haven’t built. Don’t quote a number of connectors, because the library grows. And we don’t ask the AI to do the maths, so calculations happen against structured data and the assistant reports the answer back.
Downloads
Anything not here, or something you’d like to do that these don’t obviously allow? Just ask. We’d far rather answer a question than correct something after it’s published.
More Reasons to Choose Tugger®
Don't just take our word for it.
Before Tugger, our reporting was fragmented. Our data lacked clarity. Tugger changed all of that, giving us unified, visually engaging reports across all areas of our business, making data insights much easier to understand and act on.
We used to struggle with the time it took to manually refresh many clients' reports each month, where small errors could derail the process. Tugger has completely streamlined this, automating updates and allowing our staff to access reports daily. It’s been a game-changer for our team and our clients.
I want to commend Tugger's team for being a credit to the company. Every person I've interacted with has been knowledgeable, friendly, and incredibly helpful. I've felt well supported and looked after throughout the entire process. Well done!
I've never encountered something as user-friendly as Tugger – a simple flip of the switch, and it's up and running. I was genuinely impressed. With standard reporting templates right from the start, I gained instant visibility into our individual companies and entities. To be honest, it was quite remarkable.
Tugger has revealed data that has given us brand new ideas around the ways in which we can deliver our service to our customers. If you want somebody to work with to grow your business, you definitely need to work with Tugger
It’s a simple set-up for getting your data and being able to report straight away. Even if you’ve got no Power BI knowledge.
With Tugger, reporting has become straightforward and remarkably clear, making it easy for us to get what we need.