AI Insights: Ask Your Business Data Anything
Tugger's built-in MCP server connects your business data directly to AI tools like Claude. Combine data from multiple sources and ask natural language questions - no SQL, no dashboards, no waiting.
Just ask a question in plain English and get answers backed by your real business data. It's that simple.
What is Tugger AI Insights?
Your business data is scattered across different systems - Xero, Simpro, HubSpot, Harvest and more. Tugger already pulls all of that into one secure warehouse.
Now, with our built-in MCP server, you can connect that warehouse directly to AI tools. Instead of building reports or writing queries, just ask a question in everyday language and get a clear, data-backed answer in seconds.
MCP (Model Context Protocol) is an open standard that allows AI assistants to securely access external data. Think of it as giving your AI tool a direct line to your business numbers.
No coding, no complex setup. Just connect your data and start asking questions.
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Your Business Systems
Xero, Simpro, HubSpot, Harvest & more
Tugger Data Warehouse
Securely stored, always up to date
Tugger MCP Server
Bridges your data and AI tools
Your AI Assistant
Claude, ChatGPT, Gemini, and others
Reasons to Tug with AI
Natural Language Queries
No SQL. No formulas. Ask questions in plain English and get clear, data-backed answers in seconds.
Cross-Source Insights
Combine data from Xero, HubSpot, Simpro and more in a single question. Tugger handles the joins for you.
Secure by Design
Your data never leaves Tugger's secure warehouse. The MCP server ensures AI tools only access what you allow.
Zero Setup
Already using Tugger? The MCP server is ready to go. Just switch it on - no coding or configuration required. Not even a </>
Works With Your AI Tools
Compatible with Claude, ChatGPT, Gemini and other MCP-enabled AI assistants. Use the tools you already know.
Always Up To Date
Your AI gets the same fresh data that powers your Power BI and Tableau reports. Always current, always accurate.
Who is it for?
Whether you're running the numbers or running the business, AI Insights has you covered.
Instant visibility into your business
Stop waiting for reports. Ask the questions that matter and get answers in seconds.
Faster answers, fewer spreadsheets
Stop manually pulling data from multiple systems. Ask questions across Xero, Simpro and more in one conversation.
Real-time operational intelligence
Understand job performance, resource utilisation and bottlenecks without digging through dashboards.
Insights across your entire client base
Quickly analyse data across multiple client accounts without switching between systems or waiting for reports.
How it works
Connect Your Data
Link your business systems to Tugger - Xero, HubSpot, Simpro, Harvest and more. Your data is securely pulled into the Tugger warehouse.
Enable AI Insights
Switch on Tugger's MCP server in your account settings. It takes seconds - no coding, no configuration, no fuss.
Ask Away
Open your favourite AI tool - like Claude - and start asking natural language questions across all your connected data sources.
All Your Data Sources. One Conversation.
Ask questions that span across any of your connected Tugger data sources.
Frequently Asked Questions
+-What is an MCP server?
MCP (Model Context Protocol) is an open standard that allows AI tools to securely connect to external data sources. Tugger's built-in MCP server means AI assistants like Claude can access your business data directly - securely and in real time.
+-Which AI tools does this work with?
Tugger's MCP server works with any MCP-compatible AI tool, including Claude by Anthropic, ChatGPT, Gemini, and more as the ecosystem grows.
+-Is my data secure?
Absolutely. Your data stays in Tugger's secure warehouse at all times. The MCP server only provides AI tools with the specific data needed to answer your questions - nothing more. You control which data sources are accessible. Even Elliot Alderson couldn't get in.
+-Do I need to set anything up?
If you're already using Tugger, enabling AI Insights takes just a few clicks in your account settings. No coding, no database configuration - it just works.
+-Does this replace Power BI or Tableau?
Not at all - it complements them. AI Insights is perfect for quick questions and ad-hoc analysis, while Power BI and Tableau remain brilliant for structured dashboards and recurring reports. Use both together for the best of both worlds.
+-Is this included in my Tugger plan?
AI Insights is available across Tugger plans. Check our pricing page for the latest details on what's included with each tier.
Ready to get more from your data?
Start asking your business data questions today. No SQL, no dashboards - just answers.
More Reasons to Choose Tugger®
Don't just take our word for it.
Before Tugger, our reporting was fragmented. Our data lacked clarity. Tugger changed all of that, giving us unified, visually engaging reports across all areas of our business, making data insights much easier to understand and act on.
We used to struggle with the time it took to manually refresh many clients' reports each month, where small errors could derail the process. Tugger has completely streamlined this, automating updates and allowing our staff to access reports daily. It’s been a game-changer for our team and our clients.
I want to commend Tugger's team for being a credit to the company. Every person I've interacted with has been knowledgeable, friendly, and incredibly helpful. I've felt well supported and looked after throughout the entire process. Well done!
I've never encountered something as user-friendly as Tugger – a simple flip of the switch, and it's up and running. I was genuinely impressed. With standard reporting templates right from the start, I gained instant visibility into our individual companies and entities. To be honest, it was quite remarkable.
Tugger has revealed data that has given us brand new ideas around the ways in which we can deliver our service to our customers. If you want somebody to work with to grow your business, you definitely need to work with Tugger
It’s a simple set-up for getting your data and being able to report straight away. Even if you’ve got no Power BI knowledge.
With Tugger, reporting has become straightforward and remarkably clear, making it easy for us to get what we need.